The last MobileMonday Tel-Aviv discussed Mobile Apps Monetization. The purpose was to expose the audience to the different existing business models (as many of them are focused mainly on appstores…). I asked each one of the four great lecturers to defend one apps monetization model (10-15mins), we had: off-deck monetization, on-deck monetization, appstores & in app ads monetization, retail monetization.

In order to get everyone in into context, I gave a short overview. You can find it below. The rest of the presentations (as well as other MoMoTLV presentations) are on MoMoTLV Slideshare page)