My friend Ayelet Noff from Blonde 2.0 recently received a brand new Samsung Omnia phone as part of Samsung’s promotional campaign with McCann Digital. McCann is taking this campaign to a whole new level by giving the Omnia for free to top bloggers to use in their everyday lives and share their thoughts about the product with their friends.

It seems that the Samsung Omnia i900 is a great phone for bloggers. Not only does it come with the Opera mobile browser for easy internet access but it also comes with apps which offer easy access to RSS feeds and podcasts, and the full Microsoft Office Suite so that bloggers can work on posts on the go.

McCann’s decision to target top bloggers was definitely a smart move. By targeting these bloggers, McCann has easily tapped into a large reader base by getting positive reviews from bloggers with high authority and reaching thousands of perspective customers. It’s exciting to see companies like Samsung turning to social media for promotional campaigns.